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Press releases

03.04.2013

Mental Workout app now available for the iPhone

Free app enables Mental Workout users to also access their programs on the iPhone.

NEW YORK - March 4, 2013 - Mental Workout®, a company bringing the power of mobile technology and the world of psychology together, today announced the availability of its free Mental Workout app for iPhone®, allowing users to also access their programs on the iPhone at no additional cost.

The Mental Workout app is available as a free download from the App Store on iPhone or on iTunes.

The Mental Workout app delivers a high-quality experience, the full collection of Mental Workout programs, and a clean, intuitive interface. Users can now access their program subscriptions and profile information seamlessly on the iPhone as well as on the web. The Mental Workout app supports any iPhone, iPod touch, and iPad device running iOS version 5.0 or later.

The first two programs to be available in the new app is Mindfulness Meditation™ and Freedom from Stress™ - both created with Stephan Bodian. The next wave of programs will help people sleep better, lose weight, improve social interactions, and quit smoking. Mental Workout has exclusive partnerships with top-ranked experts to create these programs, including Dr. Michael Breus, Dr. Ann Kearney-Cooke, Dr. Robert Biswas-Diener, Dr. Todd Kashdan, and Dr. Daniel Seidman. By analyzing aggregated usage data, Mental Workout can quickly identify opportunities to improve the programs over time.

Mickey Beyer-Clausen, Mental Workout's Founder and CEO, says:

“Mental Workout is bringing the power of mobile technology and the world of psychology together. This becomes more important each year as social and economic realities necessitate that we each take increasing responsibility for improving our own health, wellbeing, and performance. By connecting our experts with millions of people, we not only help each person - we create an unparalleled cycle of learning and development that is truly revolutionary."

Mindfulness Meditation and Freedom from Stress are available for purchase at Mental Workout's online store and inside the new Mental Workout iPhone app. An Android app is planned for release in Q1 2013. The iPhone app is free to download, and by using the same account details, program subscriptions as well as profile information will be in-sync across all devices. Each program costs $16.99 for a one-year subscription. Digital gift cards can also be purchased in the online store and corporate rates are available upon request.

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About Mental Workout:
Mental Workout is bringing the power of mobile technology and the world of psychology together with its revolutionary platform for delivering psychology-based content on mobile devices and the web. The platform enables top experts to create programs on the most impactful topics to improve people's health, wellbeing, and performance. Users can choose how they engage and receive personalized content based on their unique profile and situation. Aggregate usage data enables Mental Workout to identify opportunities to improve the programs over time.